Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman 9781508977117 Books
Download As PDF : Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman 9781508977117 Books
In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman 9781508977117 Books
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Tags : Marketers Are From Mars, Consumers Are From New Jersey [Bob Hoffman] on Amazon.com. *FREE* shipping on qualifying offers. In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In Marketers Are From Mars,Bob Hoffman,Marketers Are From Mars, Consumers Are From New Jersey,CreateSpace Independent Publishing Platform,1508977119,BUSINESS & ECONOMICS Advertising & Promotion
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Marketers Are From Mars Consumers Are From New Jersey Bob Hoffman 9781508977117 Books Reviews
Hilarious, irreverent and informative! This book takes shots at digital marketers, CMOs, agency side and really anyone and everyone who would be interested in reading this book, yet it does so in an enlightening way. It's refreshing to hear Bob Hoffman point out that creativity and effectiveness break the current mold, because I've been thinking that for the last 10 years and I thought I was on an island alone.
He explores the way advertising has been going wrong.. After the recent election some people in advertising actually admitted that they didn't realize that many millions of people were out there who thought differently then coast people.
A lot of people won’t like this book because Bob tells the unpleasant truth. While I agree with most of what he is saying it still really depends on what you’re selling. It’s a short read but a good one.
A fresh take on many subjects I have thought about over the past few years. Highly entertaining. You may not agree with it all, but it certainly will make you think. Have we made all of this more complex than it needs to be? Have we opened the ad process to impossible to eradicate crime and fraud?
As someone who's spent a couple of years working in advertising, this was a really fun read. I've read Bob's blog for several years. I like his writing, and contrarian perspective. I was a little disappointed that this book was just a collection of articles. It might have worked better if he expanded his ideas into some sort of narrative. Even the categories don't really match the 'chapters/articles. There are also some types of media, like infographics, that are simply unreadable in print. All in all, worth it, especially if you've never read the ad contrarian and have ever spent time in an ad agency.
As an online marketer selling Google Adwords for search, I can vouch that every thing said in this book about social media is true! Also the reality of banner ads and display ads with fake views is true. In fact the whole book is evidence based and well ----- true! Enjoy.
Bob Hoffman is pure awesomeness. As a marketer who has less than 10 years of experience, this book and Bob's blog has really opened my eyes to the delusion I've been trapped in.
If your failing employer and its marketing department has fallen drunk to the promise of social media and "content", then Marketers are From Mars Consumers are From New Jersey will give you a reality check into what is really going on.
This book and Bob's blog helped me purge the BS assumptions made from professional BSers, especially in this era of marketing where "content" reigns supreme.
For example, Pop-Marketers will preach about how brands should have meaningful interactions with consumers. Reality is that consumers don't care at all about most brands.
The most important thing Bob's book did for me was that it allowed me to truly see where I stood within the four stages of competence for my marketing skills (I was unconsciously incompetent as a marketer in almost every way). Seeing my incompetence, I've gone to re-read Kotler and Porter with a new light - absorbing and understanding more than I've ever had before.
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